TK MAXX #DUVETDINING
POP-UP COMES TO BELFAST!
WHISKING FOOD AND FASHION
FANS INTO A WORLD OF RIDICULOUS POSSIBILITIES
Belfast, 9th
June 2016:
After launching in London the labels-for-less retailer is bringing
#DuvetDining, the one-day dining experience, to Belfast’s Treehouse on Upper
Arthur St.
The lucky diners will enjoy a bespoke banquet of ridiculously tasty
combinations created exclusively by renowned food guru Gizzi Erskine. Serving
up the ridiculous, the #DuvetDining menu is unlike anything Belfast has
experienced before. Promising to surprise and tantalize taste-buds with every
mouthful the unique seven course feast includes: tomato tea, an edible flower
garden and deceptive jellies!
#DuvetDining is guaranteed to delight the palette and the eye, with the unique
creations served inside enviable and inviting duvet forts made from TK Maxx’
chicest sheets, lush linens and heavenly eiderdowns complete with glowing
lanterns and plush cushions. From the gourmet food to the exquisite décor,
#DuvetDining plays with the notion of normality, causing you to question why
you hadn’t done this before.
Following the Belfast event the pop-up will visit Edinburgh to surprise
and delight local food and fashion lovers later this month.
Gizzi Erskine
commented: “I was thrilled when TK Maxx asked me to bring to life Ridiculous
Possibilities. The menu will be unlike anything the nation has seen or eaten
before, it has been a joy to create dishes that are not quite what they seem.
Food offers endless potential at every meal, much in the same way TK Maxx has
endless possibilities every time you step in-store. I hope fans of TK Maxx
across the UK suspend belief and taste the ridiculous.”
#DuvetDining celebrates the launch of Ridiculous Possibilities, the new
campaign from the labels-for-less retailer, bringing to life the delightfully
different yet brilliant opportunities made possible when shopping at TK Maxx.
Commenting on the campaign, Deborah Dolce, Group Brand and Marketing Director, at TK Maxx said: “In
a world of shopping predictability, TK Maxx stands for something different:
unbounded possibilities. We know that the thrill of the find in our stores and
the element of the unexpected is a unique ingredient that draws people back in
and this campaign captures that sentiment in the most wonderful and intriguing
way.”
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